At Eastwise, meeting our customers’ expectations means staying at the forefront of innovations and trends. Trade shows are essential for effective prospecting, optimising your purchases and building new partnerships.
In 2024, our teams took part in various trade fairs in China, South-East Asia, Tunisia and France, covering a wide range of categories: furniture, home furnishings, kitchen products and office equipment. Let’s take a look back at the pillars of our strategy at these events.
Exploring the latest trends and innovations
Trade shows are real showcases for new trends. Here are just a few examples of the trends identified in 2024:
- Bathrooms:
- More products and bolder colours than the ‘standard’ offering: ranging from matt black and metallic finishes (brushed gold and copper) for taps and shower cubicles to pastel colours and bright hues (red, green, orange, etc.) for washbasins.
- Connected products (toilets and locks) and water-saving products (taps and showers).
- Office:
- Ergonomic furniture for health and well-being: ergonomic chairs, standing desks and sit-stand workstations.
- Sustainability: eco-friendly products continue to dominate, with offices favouring furniture made from recycled or recyclable materials.
- Modern designs: a richer palette of colours, with a particular attraction for pastel shades.
These insights enrich our offering and enable us to provide you with the products best suited to your projects.
Strengthening our reputation and our network
Being present at trade shows also means :
- Promoting our commitment to quality, sustainability and proximity to our partners.
- Exchanging ideas with our existing partners and exploring new collaborations.
Thanks to our presence on the ground and our exchanges with our local contacts, we are consolidating our network and strengthening our role as an expert in sourcing and procurement.
Prospecting for new suppliers
Trade fairs give us the opportunity to meet a wide range of suppliers in a very short space of time.
- We have the opportunity to negotiate directly, compare offers and assess product quality on the spot.
These interactions enable us to find reliable partners who meet the specific needs of our customers.
👉 Example: In 2024, we identified a tile supplier in Tunisia, a quality alternative close to Europe, ideal for diversifying sources of supply.
Optimising your purchases with rigorous follow-up
After each show, we continue our work to optimise your projects:
- Qualitative and quantitative analysis of the contacts generated.
- Sending out requests for quotes in line with your requirements.
- Proactive follow-ups for fast, appropriate responses.
In 2024, we noted an increase in the number of visitors at the last trade shows we attended. Did you have the opportunity to visit any trade fairs this year? And which ones? Please feel free to comment on this article, which is intended to be interactive.
2025: always on the move!
For nearly 20 years, we’ve been making it easier for our customers to buy and supply over 8,000 products. Whatever your field, we can manage a vast range of products. Our strength lies in our ability to understand the nuances of sourcing in Asia and elsewhere, and to apply our expertise to diverse product categories.
In the year ahead, we will remain true to our commitment: to always be as close to the market as possible and to keep you informed of the latest trends so that we can support you with customised, innovative and sustainable sourcing solutions.
👉 To find out more about our product categories, read our dedicated article
And if you’d like to benefit from tailored expertise, get in touch with us today!
