As we begin this new year, it is time to take stock.
For many European companies, 2025 will have been a challenging year. For EASTWISE, it also marked a turning point: one of evolution, resilience, and transformation.
And as Asia prepares for the Chinese New Year on 17 February 2026, ushering in the Year of the Fire Horse, the EASTWISE teams are approaching this new phase with energy and determination.
2025: a challenging year… but one rich in opportunities
A particularly tense economic climate in Europe
Throughout the year, our customers had to contend with:
- sluggish economic activity,
- declining markets,
- increased pressure on prices, pushing end users to seek more affordable products,
- and a growing need for competitiveness.
In this context, sourcing in Asia emerged as a strategic response, combining economic performance, reliability and product innovation.
Strong growth in demand for new competitive levers
While the global environment has been challenging, it has also generated a wave of opportunities:
➡️ Many customers have turned to EASTWISE to launch new sourcing projects, accelerate their product development or secure their supplies.
These requests confirmed a major trend: the growing desire among brands and distributors to develop competitive alternatives, particularly through private label products.
An organisation that is evolving to meet these new needs
To support this momentum, we have strengthened our teams with:
- the arrival of new product experts,
- the recruitment of account managers for even more personalised support,
- the evolution of our quality and supply chain processes to absorb the increase in projects.
2025 was therefore the year when EASTWISE further structured its activities to deliver even greater value to its customers.
20 years of EASTWISE: a milestone anniversary
This year also marked a special occasion: 🎉 EASTWISE’s 20th anniversary.
Twenty years of growth, commitment to Asia and long-term partnerships.
Twenty years that paved the way for a major transformation…
A strong rebranding to reflect our evolution
We unveiled a new identity:
- a modernised logo,
- a clear, performance-oriented baseline,
- and, above all, a clearer structure for our offering based on two complementary brands:
EASTWISE Purchasing Solutions:
Sourcing & purchasing optimisation
EASTWISE Services:
Consulting, sourcing, auditing and quality control
This clarification allows us to support our clients even more effectively starting today.
2026: a year of momentum and expansion
Like the Fire Horse, associated with energy, speed and major transformations, 2026 promises to be a year of movement for EASTWISE.
This symbolism is even more powerful given that the Chinese New Year will begin on 17 February 2026, marking a pivotal period for our industrial partners in Asia.
Teams that continue to grow
To meet increasing demand and adapt to evolving market needs, in 2026 we will continue to:
- strengthen our sales team,
- integrate new specialist profiles,
- develop our internal skills to stay ahead of market standards.
The objective remains the same: to bring even more value and proximity to our customers.
The launch of a new activity: a significant strategic step
2026 will also mark a key announcement in the history of EASTWISE.
We will be preparing to launch a new business, designed to offer additional solutions to our customers, in line with our mission:
👉 to secure, accelerate and optimise their purchasing projects in Asia.
More information will be revealed in the coming weeks, but this development is a natural continuation of the transformation we began in 2025. Stay tuned!
Positive outlook: the rise of private labels
European manufacturers and distributors are stepping up their private label projects to:
- regain competitiveness,
- offer reliable and attractive alternatives to major brands,
- and better control their value chain.
This structural shift creates clearly positive opportunities for sourcing in Asia — and EASTWISE is perfectly placed to capitalise on it.
See you in 2026 at the Canton Fair
Because sourcing is also built on the ground, we look forward to seeing you in 2026 at the China Import and Export Fair, the must-attend event for buyers in Asia: from April 15 to May 5, 2026, and it will take place in three phases.
A unique opportunity to exchange ideas, identify new opportunities and make concrete progress on your projects.
2026 will be a year of movement and confidence
2025 will have been a year of challenges, but also of consolidation and evolution.
2026, the Year of the Fire Horse, promises to be a year of boldness, growth and new projects:
✨ the consolidation of our new identity,
✨ the enrichment of our offering,
✨ the expansion of our teams,
✨ and new solutions to support our clients in achieving ever greater performance.
More than ever, we remain true to our mission:
“Living up to your challenges, in Asia and beyond!“
