At Eastwise, we believe that Tunisia and other North African countries represent a real sourcing opportunity for European companies. And why is that?
Shorter logistics and proximity to European markets
Tunisia’s privileged geographical location means shorter delivery times and lower transport costs than Asian suppliers. This results in a more flexible and responsive approach to supply chain management.
Lower MOQs and greater production flexibility
One of the great advantages of sourcing from North Africa is the lower minimum order quantity (MOQ), allowing pallets to be ordered rather than whole containers. This makes sourcing easier for European companies, particularly those with smaller volumes or specific needs.
Cultural and commercial similarities
North African countries, particularly Tunisia, share similar business and cultural practices to Europe, making it easier to communicate and align on quality and customer service standards.
Skilled workforce and flexibility
The region also has a growing pool of skilled labour, particularly in areas such as engineering and design, making it possible to offer bespoke solutions and small production runs with a more personalised service. A real asset for more flexible production.
Trade agreements and incentives
The trade agreements between Tunisia and the EU, known as the “Association Agreement,” offer significant benefits in terms of reduced tariffs and easier access to the European market, while investment incentives can enhance profitability for businesses.
In short, sourcing in North Africa is a winning solution, and complementary to Asia, for European companies looking to optimise delivery times, reduce costs and benefit from increased flexibility.
👉 Want to find out more?
Contact us and let’s find out together how to take advantage of these opportunities!
