One group. Two complementary brands.
One expertise in Asia.
After celebrating its 20th anniversary in 2025, EASTWISE continues its development and is now opening a new chapter in its journey: BLUETAG is joining EASTWISE Group, bringing together two complementary brands and areas of expertise in Asia.
This new step is the natural continuation of a collaboration that has been developing between the teams for more than a year. Through concrete projects and regular exchanges, EASTWISE and BLUETAG have learned to work together, share their know-how, and identify the complementary strengths of their expertise and networks.
“This decision did not happen overnight. It is the result of a year of collaboration, observation, and mutual learning. It is the natural continuation of a dynamic that was already in motion between our teams.”
Two brands, two complementary areas of expertise
EASTWISE specializes in B2B sourcing in Asia, with expertise dedicated to professional products. From supplier identification and selection to product development, purchasing, production follow-up, quality control, logistics coordination, and supplier compliance, its teams provide a structured and reliable approach throughout the sourcing process.
BLUETAG specializes in consumer product development and sourcing, with a dedicated focus on B2C markets. Based in Hong Kong, BLUETAG supports brands and companies from concept to production, combining product expertise, technical know-how and a strong manufacturing network across Asia.
Its expertise includes product development and industrialization, design and cost optimization, technical specifications, supplier selection, production follow-up and quality control.
“We are very excited to join forces with EASTWISE and write this next chapter together. We share the same close connection to the field and the same ambition to turn our clients’ needs into concrete, reliable product solutions.”
Broader capabilities for our clients
By bringing EASTWISE and BLUETAG together under one group, we are strengthening our capabilities across sourcing, product development and industrialization in Asia.
For our clients and partners, this means access to complementary expertise and networks, while maintaining a specialized approach according to the nature of each project: EASTWISE for B2B sourcing and professional products; BLUETAG for consumer product development and B2C markets.
It also creates new opportunities for collaboration and synergies between our teams, enabling the Group to mobilize the most relevant skills and resources for each project.
BLUETAG keeps its identity, its expertise and its focus on B2C markets — now with the added strength and network of EASTWISE Group behind it.
A new chapter for EASTWISE Group
After two decades of building market knowledge, developing its manufacturing network, and strengthening its on-the-ground presence across Asia, EASTWISE is taking another step forward in its development.
With BLUETAG joining the Group, we are broadening our expertise while remaining true to the commitments we share: reliability, quality, and on-the-ground expertise in Asia.
A new step for our teams, clients, and partners — and a new chapter we look forward to writing together.
One group. Two complementary brands. One expertise in Asia.
